About PIA Law (Personal Injury Alliance)

PIA Law, short for the Personal Injury Alliance, is not one law firm. It is a marketing alliance formed in 2012 by three separately owned Ontario personal injury firms: Thomson Rogers, McLeish Orlando, and Oatley Vigmond. Canadian Lawyer magazine describes it as believed to be the first alliance of its kind in Canada, formed because the three firms shared a concern that seriously injured people were choosing lawyers based on advertising rather than on merit. Thomson Rogers has practiced in Toronto since 1935. McLeish Orlando is also based in Toronto, on Yonge Street. Oatley Vigmond operates from Barrie along with offices in Toronto, Hamilton, Sudbury, and North Bay.

Together the three firms take on catastrophic and life-changing injury claims across Ontario, including motor vehicle, motorcycle, and other transportation accidents, medical malpractice, brain and spinal cord injuries, wrongful death, and class actions, on a contingency-fee basis with a free initial consultation. Lawyers across the three firms have been recognized by LEXPERT and Best Lawyers, and eleven are Certified Specialists in Civil Litigation. Each of the three firms has had at least one partner serve as a past president of the Ontario Trial Lawyers Association. Rather than compete against each other for advertising attention, the firms pool that effort under one shared name while continuing to operate, and bill, independently.

In the community

  • PIA Law helps present the annual Awards of Excellence in Brain Injury Rehabilitation together with the Ontario Brain Injury Association (OBIA), honouring exceptional service to Ontario's brain injury community.

Good to know

A person using a wheelchairWheelchair accessible

Fees & payment

A shield with gold coins, a dollar sign and a checkmark sealContingencyA clipboard with a speech bubble and a no-charge dollar coinFree consultation

This firm’s lawyers at a glance

Called to the bar
1996–2018 · median 22 years in practice 6 of 34 lawyers
Law schools
Queen's University (2), University of Western Ontario (2), University of Windsor (2), Osgoode Hall Law School, University of Ottawa, University of Toronto 9 of 34 lawyers
Languages on the roster
French, Korean

Offices 3

390 Bay Street, Suite 3100, Toronto, Ontario M5H 1W2

151 Yonge Street, Suite 1800, Toronto, Ontario M5C 2W7

151 Ferris Lane, Suite 200, Barrie, Ontario L4M 6C1

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This listing was generated by AI from public sources in August 2026. It may contain errors, and we can’t guarantee it’s accurate or complete. Before you rely on anything here, verify it on the firm’s own website. Verify licence status in the Law Society of Ontario directory ↗

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