Jennifer L. Morton
Automatically compiled listing. Details may contain errors.Partner at Gowling WLG
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Intellectual PropertyIntellectual PropertyAbout Jennifer L. Morton
Brand owners who need a trademark cleared, registered or defended in Canada can work with Jennifer L. Morton, a partner in the Toronto office of Gowling WLG and a senior registered trademark agent. Jennifer looks after a mark through its whole life: clearance and strategy at the start, prosecution and any opposition fight, then the licences, assignments and security interests that come with owning it. Clients span every industry, with particular depth in pharmaceuticals, consumer products, financial services, software, social networking, and sporting goods and apparel.
Jennifer's been a registered trademark agent since 1990 and made partner in 1996. The work reaches well past Canada's borders too. Jennifer handles foreign prosecution, steering clients' international portfolios with a strategic eye, and advises on how Canada's new Trademarks Act and the country's place in the Madrid Protocol affect a brand.
A lot of Jennifer's public work has been with the Canadian Trademarks Office itself. While Canada was rewriting its law to join the Madrid, Singapore and Nice treaties, Jennifer chaired the CIPO subcommittee of INTA's Trademark Office Practices Committee, and in just 30 days that group put together a 111-page reply to the draft Trademark Regulations for INTA. That effort earned Jennifer INTA's 2017 Volunteer Service Award for the Advancement of Trademark Law. In the same July 2017 consultation, Jennifer filed Gowling WLG's own 105-page submission, and later served as a co-chair of INTA's North America Global Advisory Council.
That connection carries on through the Intellectual Property Institute of Canada, where Jennifer chairs the Trademark Committee and sits on the Joint Liaison Committee, a group that works with Trademarks Office examiners and leadership on practice policy and the registration process. At IPIC2026 in Ottawa, Jennifer moderated the Trademarks Office Practice Update breakout. And a keen fascination with everything to do with Austria is why Jennifer co-leads the firm's Austria team.
Practice areas
Clearance, prosecution and oppositions
Jennifer guides Canadian trademarks from the first clearance and strategy work through prosecution and opposition proceedings. Licensing, assignments and security interests over marks are part of the practice as well.
Pharmaceutical brand clearance
Jennifer clears pharmaceutical brands for the Canadian market, which includes predicting whether a name is likely to win regulatory approval. Jennifer often speaks about clearance questions raised by Health Canada's revised guidance on look-alike and sound-alike brand names.
International portfolios
For brands registered in many countries, Jennifer manages foreign prosecution and the strategy behind international portfolios, including how the Madrid Protocol works for filings involving Canada.
Awards & recognition
- Volunteer Service Award for the Advancement of Trademark Law, International Trademark Association (2017)
- WTR Global Leaders, World Trademark Review (2026)
Publications & speaking
- Trademarks Office Practice Update (moderator), IPIC2026, Intellectual Property Institute of Canada (2026)
- Worldwide Co-existence Agreements
- The Globalization of Brands; What Issues Does This Raise For International Search Strategies and How This Impacts Your Role
Memberships & affiliations
- International Trademark Association (INTA): Jennifer is an active member of INTA and has chaired the CIPO subcommittee of its Trademark Office Practices Committee.
- Intellectual Property Institute of Canada (IPIC): Jennifer chairs IPIC's Trademark Committee and sits on its Joint Liaison Committee.
- Pharmaceutical Trade Marks Group (PTMG): Jennifer is a member of the Pharmaceutical Trade Marks Group.
- MARQUES: Jennifer is a member of MARQUES, the Association of European Trade Mark Owners.
- International Association for the Protection of Industrial Property (AIPPI): Jennifer is a member of the International Association for the Protection of Industrial Property.
- American Bar Association: Jennifer is a member of the American Bar Association.
In the community
- Jennifer raises funds for Women Against MS (WAMS), an organization Jennifer counts among favourites.
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This listing was generated by AI from public sources in October 2026. It may contain errors, and we can’t guarantee it’s accurate or complete. Before you rely on anything here, verify it on their firm’s website. Confirm Jennifer L. Morton’s licence and standing in the Law Society of Ontario directory ↗
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