White Shoe Law

About White Shoe Law

White Shoe Law is a Toronto law firm that advises business owners, entrepreneurs and their families on corporate, commercial and estate matters. It grew out of btl counsel, a firm founded by Blair Trudell, who was called to the Ontario Bar in 2007 and started out practicing commercial litigation at Gowling LLP and later at Cavalluzzo Hayes. Trudell later launched the Canadian division of the fine art photography retailer YellowKorner, ran it as founder and CEO, and started btl counsel after it sold in 2016 to combine that business background with a legal practice. The firm has since been renamed White Shoe Law, with the same team continuing the same corporate, commercial and estate work under the new name.

The firm's main office is on Scollard Street in Toronto, with a second office on Hurontario Street in Collingwood. Its lawyers work in corporate and commercial law, commercial agreements, employment law, real estate, mergers and acquisitions, litigation and dispute resolution, and wills, estates and trusts, and the firm also runs a multi family office practice that coordinates succession planning and other advisory work for business owning families. Rather than treating outside accounting and employment law needs as ordinary referrals, the firm describes its work with a small group of independent advisers on tax planning, business coaching and workplace law as an extension of its own advisory work.