Advocai LLP
3 lawyers · City of Toronto
One of 2,345 law firms listed in Toronto, and one of 306 handling Personal Injury.
Virtual appointmentsVirtual appointmentsAbout Advocai LLP
Advocai LLP is a personal injury and elder law firm based in Toronto's Baby Point Gates area, just north of Bloor West Village. John-Paul Zeni and Christine Morano founded the firm after both left larger firms to start a smaller practice built around their own approach to client care. Zeni had practiced personal injury, medical malpractice, and class action law at a Bay Street firm after graduating from the University of Toronto Faculty of Law, and before that co-founded and sold a startup in the automotive and government regulatory space. Morano's path to the firm started with an administrative position at a downtown Toronto law firm, then moved through law clerk work before qualifying as a lawyer with degrees from the University of Toronto and McMaster University. Morano then worked as a staff lawyer at the Advocacy Centre for the Elderly, representing hospital patients and long term care residents, before co-founding Advocai.
The firm handles motor vehicle, pedestrian, and cycling accident claims, medical malpractice, long term care and retirement home negligence, disability and life insurance denials, and elder abuse and guardianship matters, on a contingency fee basis so clients pay nothing without a recovery. Associate Amanda Bianchi, who has a background in neuroscience and cell biology, joined as a legal assistant in 2022, articled in 2024, and was called to the bar in 2025.
Practice areas
Milestones & recognition
- Advocai LLP was founded by John-Paul Zeni and Christine Morano.
- Zeni won the Gowling Technology Law Prize while studying at the University of Toronto Faculty of Law.
- Morano is a member of the Ontario Trial Lawyers Association and has been a guest speaker in the Osgoode Certificate in Elder Law program.
- Amanda Bianchi joined the firm as a legal assistant in 2022, articled in 2024, and was called to the bar and promoted to associate in 2025.
In the community
- Advocai LLP sponsored the Brain Injury Society of Toronto's Art on the Brain exhibition, held in June 2025 at the Cedar Ridge Creative Centre, which featured work from more than 50 artists living with the effects of brain injury.
Good to know
Wheelchair accessible
LGBTQ+ friendly
Virtual appointments
By appointment
In-person servicesFees & payment
ContingencyLawyers 3
This firm’s lawyers at a glance
- Law schools
- University of Toronto Faculty of Law (2) 2 of 3 lawyers
Who handles what
The neighbourhood
Advocai's office is on Jane Street in the Baby Point Gates area of Toronto's west end, just north of Bloor West Village. The Baby Point Gates Business Improvement Area has represented the shops and offices along this stretch of Jane Street since 2010, a small commercial strip serving the surrounding Baby Point and Bloor West Village residential streets rather than a downtown office tower.
Frequently asked questions
- Does Advocai LLP handle pedestrian and cyclist accident claims, not just car accidents?
- Yes. Advocai represents people hurt in motor vehicle, motorcycle, truck, pedestrian, and bicycle accidents, in addition to standard car accident claims.
- My family member was injured or neglected in a long term care or retirement home. Can Advocai help?
- This is a focus area for the firm. Advocai handles long term care and retirement home negligence claims, drawing on Christine Morano's background as a staff lawyer at the Advocacy Centre for the Elderly.
- My disability or life insurance claim was denied. Does Advocai take these cases?
- Yes, Advocai represents clients whose disability insurance or life insurance claims have been denied by an insurer.
- How does Advocai charge for a personal injury case?
- The firm works on a contingency fee basis: if there's no recovery, there's no fee, and Advocai says its fees are meant to reflect what's fair and appropriate for the work and risk involved rather than a flat industry standard.
- Who founded Advocai LLP?
- John-Paul Zeni and Christine Morano founded Advocai LLP, after both had practiced at larger Toronto firms.
- Does Advocai handle medical malpractice and wrongful death claims?
- Yes, the firm represents patients and families in medical malpractice claims, including wrongful death cases arising from negligent care.
Where to find them
245 Jane Street, Unit 1, Toronto, ON M6S 3Y8 · 647-689-2495
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