AWE Legal
Automatically compiled listing. Details may contain errors.1 lawyer · City of Toronto
One of 2,276 law firms listed in Toronto, and one of 462 handling Business & Corporate Law.
About AWE Legal
AWE Legal handles business law and intellectual property for athletes, artists, wellness professionals and entrepreneurs, and the firm takes its name from the first letters of those client groups. Darielle Teitelbaum, a Toronto corporate lawyer, founded it in 2017 after leaving traditional law.
Teitelbaum belongs to the Ontario bar, graduated from Osgoode Hall Law School and previously worked at Greenspan Partners LLP, a criminal defence firm. There's also a background in media, marketing and strategic planning. AWE Legal was started so Teitelbaum wouldn't have to give up an active lifestyle, after traditional corporate law proved a poor fit, and its four client groups are communities Teitelbaum felt the legal profession had underserved.
The work runs from picking a corporate structure and incorporating or registering a business to shareholder and partnership agreements and trademark, copyright and licensing registrations. Beyond that, the firm maps out the contracts each type of client tends to need, with separate lists for personal trainers, studio and gym owners, and health, wellness and nutrition coaches, among others. AWE Legal is a Canadian boutique whose client base reaches beyond the country.
Clients don't need to dress up: the preferred attire for a meeting is workout gear or street wear. The practice is paperless, and contracts are written in plain terms and fitted to each client's brand. For anyone who'd rather start from a template, Teitelbaum also runs AWE Contracts, an online shop selling lawyer-drafted single templates and contract kits for Canadian entrepreneurs.
Practice areas
Setting up and running a business
AWE Legal helps founders choose a corporate structure and then incorporate or register, and it drafts the agreements a growing company relies on, from partnership and shareholder deals to contractor, vendor and loan agreements. Membership agreements and cancellation policies round out the work for studios and service businesses.
Trademarks, copyright and licensing
AWE Legal registers trademarks for logos, words, phrases and designs, copyrights creative material, and licenses programs and creative works. Drafting is aimed at making sure a client's intellectual property is protected and valued.
Sponsorships, shoots and releases
Athletes and other clients can have AWE Legal draft or review sponsorship agreements. Creators also get photography and videography agreements, social media releases and podcast release forms.
How AWE Legal works
AWE Legal commits to transparent pricing with no hidden fees, so that cost doesn't keep anyone from consulting a lawyer, and work only begins once both sides have agreed on the price up front. The firm also aims to stay current with the latest business and social media trends.
Incorporations run on an all-electronic system. When a client is weighing whether the time is right to incorporate, AWE Legal's practice is to recommend bringing in an accountant alongside the lawyer.
Milestones & recognition
- 2017: Darielle Teitelbaum founded AWE Legal.
- 2021: STYLE Canada featured Teitelbaum, as a business lawyer and the founder of AWE Legal and AWE Contracts, in its #LeadingLady series.
In the community
- In January 2018 AWE Legal published a video interview in which Teitelbaum spoke with fitness business coach Jodi Rumack about contracts, business structure and liability for people in the fitness industry.
- AWE Legal's events page listed three one-hour sessions for creatives with Teitelbaum, running from May 25 to June 8, 2020, on business set-up and contract basics, protecting trademarks and copyright, and contract terms and brand collaborations.
- Teitelbaum has taught and run workshops on law and business for entrepreneurs and creatives at Ryerson University, Lululemon and Artscape Daniels Launchpad, and has been a guest on several podcasts.
- The firm's blog takes on practical questions for small business owners, such as when to incorporate and what Ontario's October 2021 proposal to ban non-compete agreements meant for employers.
Lawyers 1
Frequently asked questions
- Can AWE Legal draft a waiver that covers minors at my gym or studio?
- AWE Legal prepares waivers and releases of liability in a general form and in a version for minors, and studio and gym owners appear among its dedicated client groups.
- I'm an influencer with a talent manager. Will AWE Legal look over the management agreement?
- AWE Legal drafts and reviews talent management agreements for influencers and brand ambassadors, and offers the same review to athletes.
- Does AWE Legal work with people who run fitness retreats or trips?
- AWE Legal has a set of contracts for travel and retreat businesses, including participant and instructor agreements, and it advises on travel requirements and insurance.
- Can a business or life coach get a mastermind agreement from AWE Legal?
- AWE Legal drafts coaching, mastermind and online program agreements for business, personal and life coaches, and also for health, wellness and nutrition coaches. It also drafts payment plans for coaches.
Where to find them
Toronto, Ontario
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