About AWE Legal

AWE Legal is a small Toronto law firm focused on business law and intellectual property. Its name is an acronym for the clients it says it serves: athletes, artists, wellness professionals, and entrepreneurs. The practice covers contract drafting, IP protection, and business formation, including incorporations, for people such as personal trainers, studio and gym owners, coaches, influencers, and independent creatives. Founded in 2017 by Darielle Teitelbaum, a corporate lawyer who studied at Osgoode Hall Law School and is a member of the Ontario bar, the firm grew out of a decision to leave a more traditional corporate law practice. Teitelbaum had previously worked at Greenspan Partners LLP, a Toronto criminal defence firm.

The firm describes its approach as doing law differently: plain-language contracts, upfront pricing, and a client-facing dress code that trades suits for workout gear. It also runs AWE Contracts, a related online shop selling downloadable contract templates so entrepreneurs can get some legal protection without commissioning custom work. AWE Legal says its lawyers are based in Canada while serving clients across the country and internationally, which reflects how much of its work with creative and fitness businesses happens remotely rather than in person.

Milestones & recognition

  • AWE Legal was founded in 2017 by Darielle Teitelbaum, who left a more traditional corporate law practice to start it.
  • Teitelbaum studied at Osgoode Hall Law School and is a member of the Ontario bar.
  • The firm also launched AWE Contracts, a separate online shop selling downloadable legal contract templates for entrepreneurs and creatives.

In the community

  • In spring 2020 the firm ran a three part 'Legal Ease for Creatives' workshop series at Artscape Daniels Launchpad, covering legal foundations for creative businesses, branding and IP protection, and contract negotiation.
  • Teitelbaum has taught legal workshops at Ryerson University and Lululemon.
  • The firm's founder has appeared on multiple podcasts explaining contracts and legal protection to entrepreneurs and creatives.

Frequently asked questions

Does AWE Legal work with athletes, artists, and wellness professionals specifically?
Yes. The firm built its practice around what it calls AWE clients: athletes, artists, wellness professionals, and entrepreneurs, and it drafts contracts and agreements tailored to those industries rather than general commercial work.
Can AWE Legal draft a membership or client agreement for my fitness studio?
Yes. The firm's services list includes client and membership agreements, liability waivers, and coaching agreements for personal trainers, studio and gym owners, and health and wellness coaches.
Does AWE Legal handle intellectual property matters like trademarks or photo releases?
Yes. Its IP work includes protection strategies along with photography and videography agreements, social media releases, and non disclosure agreements, which come up often for artists, influencers, and content creators.
Can AWE Legal help me incorporate my business?
Yes, business formation and corporate structuring, including incorporations, is one of the firm's listed services.
Do I have to be in Toronto to work with AWE Legal?
No. The firm describes itself as having lawyers based in Canada with an international client base, and much of its work with entrepreneurs and creatives is done remotely.
Where is AWE Legal located and how do I get in touch?
AWE Legal is based in Toronto. Its website does not publish a street address for client visits; the firm can be reached by email through the contact page on its website.

Where to find them

628 Fleet Street, Unit 904, Toronto, Ontario M5V 1A8

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Listing compiled from the firm’s public website in July 2026. Verify licence status in the Law Society of Ontario directory ↗