About AMAR-VR LAW

AMAR-VR LAW is a Toronto firm founded by Amarvir Sidhu, who was called to the bar in Ontario and holds a B.A. Honours from McMaster University, an LL.B. from the University of Kent, and an LL.M. from University College London. The practice concentrates on corporate and commercial law, intellectual property, startup law, and video game and entertainment law, working with founders, studios, and creative businesses across Ontario and internationally.

The firm runs virtually rather than from a walk in office, with three service tiers, Essentials, Premium, and Tailored, sized for a first time founder through an established enterprise. It is a partner of Interactive Ontario and Digital Alberta, and Sidhu takes part in the Video Game Bar Association and the International Game Developers Association while serving as Chief Legal Officer of Esports Canada. In July 2023, Sidhu spoke at the VRTO Spatial Media World Conference and Expo on generative AI and the law.

Milestones & recognition

  • Founder Amarvir Sidhu was called to the bar in Ontario, with a B.A. Honours from McMaster University, an LL.B. from the University of Kent, and an LL.M. from University College London.
  • In July 2023, Sidhu spoke at the VRTO Spatial Media World Conference and Expo on the topic of generative AI and the law.

In the community

  • AMAR-VR LAW is a partner of Interactive Ontario and Digital Alberta, organizations that support the video game and interactive media industries.
  • Sidhu serves as Chief Legal Officer of Esports Canada and takes part in the Video Game Bar Association and the International Game Developers Association.

Good to know

A person using a wheelchairWheelchair accessibleA rainbow pride heartLGBTQ+ friendlyA laptop showing a video callVirtual appointmentsAn office interior with a desk and chairsIn-person services

The neighbourhood

AMAR-VR LAW does not publish a street address for clients to visit. The firm runs virtually rather than from a walk in office, describing itself as a local firm with an international vision, and its consultations and day to day client work happen by video, so a founder or studio anywhere in Ontario, or outside it, deals with the firm the same way a downtown client would.

Frequently asked questions

Can AMAR-VR LAW help an indie game studio get its contracts in order?
Yes. The firm works with video game developers and studios on publishing and production agreements, licensing and revenue share deals, end user license agreements, and IP assignment clauses in developer contracts, and it offers a bundled Game Studio Genesis Package for teams that are just getting organized.
I'm a musician or content creator, can the firm help with licensing or sponsorship deals?
The firm's own blog covers sync licensing for music used in games and film, brand sponsorship disputes, and contracts for influencers and streamers, and its intellectual property practice handles the licensing agreements and IP assignment work behind those deals.
Can AMAR-VR LAW incorporate my startup and prepare a founders agreement?
Yes. The startup law practice covers incorporation and business structuring, shareholder and founders agreements, SAFE and convertible note financing, stock option plans, and a bundled LaunchPad Startup Package that includes a digital minute book and template agreements.
Does the firm register trademarks and copyrights?
Its intellectual property practice includes copyright and trademark registration, licensing agreements, IP portfolio review, and cease and desist letters, and it packages several of these into an IP Mastery Package.
Do I need to meet in person, or is everything remote?
AMAR-VR LAW operates virtually and meets clients by video rather than in a waiting room, describing itself as a local Toronto firm serving clients across Ontario and internationally.
What does AMAR-VR LAW charge?
The firm publishes three service tiers, Essentials for startups, Premium for growing businesses, and Tailored for established enterprises, but it doesn't post exact rates online, so getting a quote means contacting the firm directly.

Where to find them

100 King St W Ste #5700, Toronto, ON M5K 2A1 · 289-919-5929

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Listing compiled from the firm’s public website in July 2026. Verify licence status in the Law Society of Ontario directory ↗