AMAR-VR LAW
Automatically compiled listing. Details may contain errors.1 lawyer · City of Toronto
One of 2,276 law firms listed in Toronto, and one of 462 handling Business & Corporate Law.
Virtual appointments
Virtual appointmentsAbout AMAR-VR LAW
AMAR-VR LAW gives entrepreneurs, startups and corporations legal support shaped for the digital economy. Its work runs across corporate and commercial law, intellectual property and startup matters, plus a dedicated practice for the creative industries that helps people launch game studios, draft publishing and licensing deals and protect what they make.
Founder Amarvir Sidhu leads the firm. Called to the Ontario bar, Sidhu studied at McMaster University for a B.A. Honours, then earned an LL.B. at the University of Kent and an LL.M. at University College London. Years of living in the UK and plenty of travel inform how Sidhu looks at a client's problem, turning it over from several angles rather than locking onto one answer.
Clients range from founders and creators to small and mid-sized businesses, tech companies, game developers and publishers, and companies based abroad. A good number have stayed with the firm from its earliest days, and it's helped many established international businesses get their Canadian operations up and running.
The firm is based in Toronto, but it works with clients close to home and around the world, and every service it offers can be handled virtually, from home or anywhere else. Getting started means booking a virtual consultation to talk through what you need.
Practice areas
Corporate and commercial work
Amar-VR Law sets up and maintains companies, from incorporations and business name registrations to minute book upkeep and dissolutions, and it drafts shareholder, employment, contractor and service agreements. It also guides share and asset deals and offers an incorporation package covering jurisdiction choice and a fully digital minute book.
Startups and early-stage companies
Startup clients get help with founders and shareholder agreements, employment and contractor contracts, SaaS agreements, and the terms and privacy policies an app or platform needs. The firm partners with and advises McMaster University's Forge Incubator and the Innovation Factory in Hamilton.
Copyright, trademarks and IP deals
The IP practice registers copyrights and trademarks, drafts and reviews licensing agreements and handles the buying and selling of IP rights, including due diligence. When rights are infringed, it sends cease-and-desist letters and supports clients before litigation.
Video games and entertainment
Amar-VR Law has worked with many game developers and entertainment companies at different stages, and its contract work covers publishing, production and collaboration, revenue share and end user licence agreements. It's a member of the Video Game Bar Association, and the team counts itself among video game enthusiasts.
Good to know
Wheelchair accessible
LGBTQ+ friendly
Virtual appointments
In-person servicesHow AMAR-VR LAW works
Amar-VR Law's goal is for business owners to understand the risks they face, so it lays out a range of options before a decision is made. Work follows four steps: an online booking, a strategy session that ends with a clear plan for your business, your approval of that plan in your own time, and then the firm handling the paperwork while sending you regular progress updates.
Milestones & recognition
- Amarvir Sidhu presented on video game law for developers at an International Game Developers Association event.
- At Indie Superboost, an Interactive Ontario program, Sidhu gave a presentation on AI and game development legal issues.
- Sidhu took part in a fireside talk on generative AI and the law at the 2023 VRTO Spatial Media World Conference.
- For the Alberta Game Series, Sidhu delivered a web presentation on intellectual property in game development.
- Sidhu sat on a 2023 XP Gaming Summit panel about building a career in esports and the lawyer's role in that industry.
In the community
- Amarvir Sidhu mentors law students, junior lawyers, entrepreneurs and startup founders, and talks with new lawyers about starting and running a law practice.
- Amar-VR Law publishes guides for creators and studios, including pieces on music sync licensing for games and film, fair dealing for streamers, and loot boxes under Canadian consumer protection law.
- Sidhu joined a video game industry panel at Toronto Film School.
Affiliations & connections
- Interactive Ontario: Amar-VR Law is a partner of Interactive Ontario.
- Digital Alberta: Amar-VR Law is a partner of Digital Alberta.
- International Game Developers Association: The International Game Developers Association is among Amar-VR Law's associations.
- The Forge, McMaster University: Amar-VR Law gives legal support to startups at The Forge McMaster Incubator in Hamilton.
- Innovation Factory: Amar-VR Law is a partner and advisor of the Innovation Factory in Hamilton.
- Ontario Bar Association: The Ontario Bar Association is among Amar-VR Law's associations.
Lawyers 1
Frequently asked questions
- What does Amar-VR Law's Game Studio Genesis Package include for indie developers?
- Amar-VR Law built the Game Studio Genesis Package for indie developers setting up a studio and making, protecting and releasing their own games. It includes five copyright registrations and one trademark registration to cover game assets and branding.
- Can Amar-VR Law help my startup with SAFEs, convertible notes or a stock option plan?
- Amar-VR Law handles capital raises and equity financing for startups, including SAFEs, convertible notes, term sheets, share vesting and stock option plans. Its LaunchPad Startup Package bundles core services for new companies, such as a founders agreement setting out each founder's role and equity, and an NDA template.
- Does Amar-VR Law advise game studios and creators on generative AI compliance?
- Amar-VR Law gives compliance guidance on artificial intelligence and generative AI, both within its IP practice and for video game and entertainment clients, where that work also covers data privacy.
- What's in Amar-VR Law's IP Mastery Package?
- Amar-VR Law's IP Mastery Package pairs strategic planning with hands-on support for a client's intellectual property. Trademark registration under the package includes pre-searches so your brand is protected.
- Which of Amar-VR Law's three pricing tiers suits a brand-new startup?
- Amar-VR Law's Essentials tier is its basic-coverage option, built for new startups. Premium gives focused support for growing businesses, while Tailored is a fully customized partnership for established enterprises.
Where to find them
100 King St W Ste #5700, Toronto, ON M5K 2A1 · 289-919-5929
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Intellectual PropertyBusiness & Corporate LawThis listing was generated by AI from public sources in October 2026. It may contain errors, and we can’t guarantee it’s accurate or complete. Before you rely on anything here, verify it on the firm’s own website. Verify licence status in the Law Society of Ontario directory ↗
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