Diverge Legal

About Diverge Legal

Diverge Legal is a Toronto based law firm operated by Kicz Legal Professional Corporation and led by founder Marli Kicz. It focuses on the legal needs of the creator economy: contract negotiation, trademark and intellectual property protection, business formation, and notary services for entrepreneurs, startups, and digital brands. Kicz is dual qualified as a lawyer with several years of legal experience in BigLaw, including roles at Goodwin and BCLP advising corporate clients across North American, EMEA, and UK markets, before starting a practice built around creators and founders instead of large corporations.

The firm runs as a virtual practice: client meetings happen by video call, documents move through a secure client portal, and e-signatures handle most executions. Its work centers on brand deal and sponsorship contracts for social media influencers and content creators, trademark and IP protection, business setup and governance, and advice on AI and platform related issues. Kicz is also an appointed Notary Public for the Province of Ontario. Billing runs on a mix of flat fees, hourly rates, and monthly plans depending on the matter.