About Diverge Legal

Diverge Legal is a Toronto based law firm operated by Kicz Legal Professional Corporation and led by founder Marli Kicz. It focuses on the legal needs of the creator economy: contract negotiation, trademark and intellectual property protection, business formation, and notary services for entrepreneurs, startups, and digital brands. Kicz is dual qualified as a lawyer with several years of legal experience in BigLaw, including roles at Goodwin and BCLP advising corporate clients across North American, EMEA, and UK markets, before starting a practice built around creators and founders instead of large corporations.

The firm runs as a virtual practice: client meetings happen by video call, documents move through a secure client portal, and e-signatures handle most executions. Its work centers on brand deal and sponsorship contracts for social media influencers and content creators, trademark and IP protection, business setup and governance, and advice on AI and platform related issues. Kicz is also an appointed Notary Public for the Province of Ontario. Billing runs on a mix of flat fees, hourly rates, and monthly plans depending on the matter.

Milestones & recognition

  • Founder Marli Kicz is dual qualified as a lawyer with several years of legal experience in BigLaw, including roles at Goodwin and BCLP advising corporate clients across North American, EMEA, and UK markets, before founding Diverge Legal.
  • Diverge Legal states it has secured trademark and intellectual property protections for 40 or more brands.
  • Kicz is an appointed Notary Public for the Province of Ontario, so the firm offers document notarization, oaths, and affidavits alongside its legal work.

Good to know

A professional woman in a suit beside a briefcaseWoman-ownedA rainbow pride heartLGBTQ+ friendly

Fees & payment

A price tag with a dollar signFlat feeA clock beside gold coins with a dollar signHourlyA clipboard with a speech bubble and a no-charge dollar coinFree consultation

The neighbourhood

Diverge Legal is based in Toronto but built to run virtually rather than around a walk-in storefront. Meetings happen over video call, files move through a secure client portal, and documents get signed electronically. That setup lines up with who the firm works for: creators, entrepreneurs, and tech businesses spread across Ontario and Canada rather than a single neighbourhood's foot traffic.

Frequently asked questions

Does Diverge Legal review brand deal and sponsorship contracts for influencers?
Yes. Diverge Legal negotiates and reviews brand deal, sponsorship, and collaboration agreements for social media influencers and content creators, looking at how the contract handles usage rights, exclusivity, and payment.
Can Diverge Legal help me incorporate a business in Ontario?
The firm advises on when and how to incorporate, including the difference between a provincial Ontario incorporation and a federal one, and can handle the incorporation itself.
Does Diverge Legal handle trademarks and other intellectual property work?
Trademark and IP protection is one of the firm's core practice areas, covering brand names, logos, and creative work for both businesses and individual creators.
Is Diverge Legal a licensed law firm, and does it offer notary services?
Diverge Legal operates through Kicz Legal Professional Corporation. Its founder is a lawyer in good standing with the Law Society of Ontario and the practice is fully licensed and insured. The founder is also an appointed Notary Public for the Province of Ontario, so the firm offers notarization, oaths, and affidavits.
Can Diverge Legal work with clients outside Ontario or Canada?
The firm can help with Canadian law matters such as Canadian trademarks and Ontario incorporations for clients based elsewhere, and it collaborates with local counsel when a matter involves another jurisdiction's law.
How does Diverge Legal charge for its work?
Diverge Legal uses a mix of flat fees, hourly billing, and monthly plans depending on the matter, with the fee structure set out in an engagement letter before work begins.

Where to find them

150 King St. West, Toronto, Ontario M5H 1J9 · 437-564-5574

Similar firms in City of Toronto

Muddasir Law Professional Corporation is a Toronto business law firm founded in 2015, serving entrepreneurs, startups, and growing companies with corporate structuring, employment and HR compliance, IP protection, con…

Business & Corporate LawBusiness & Corporate LawIntellectual PropertyIntellectual PropertyEmployment & Labour LawEmployment & Labour LawImmigration LawImmigration Law

Misasi Legal

1 lawyer · Est. 2022

Misasi Legal is a Toronto boutique firm founded in 2022 by Erika Misasi, who advises artists, athletes, and founders across Ontario. It handles entertainment and sports contracts, name/image/likeness deals, startup in…

Technology & StartupsTechnology & StartupsBusiness & Corporate LawBusiness & Corporate LawIntellectual PropertyIntellectual Property

For Founders Law

1 lawyer

For Founders Law is a Toronto-based commercial law practice for startups, SaaS companies, and creator-economy businesses. It offers fixed-fee counsel on corporate structuring, commercial agreements, intellectual prope…

Business & Corporate LawBusiness & Corporate LawIntellectual PropertyIntellectual PropertyTechnology & StartupsTechnology & StartupsEmployment & Labour LawEmployment & Labour Law

Listing compiled from the firm’s public website in August 2026. Verify licence status in the Law Society of Ontario directory ↗