About Fleck Innovation Law

Fleck Innovation Law is a Toronto intellectual property practice founded by Lorraine M. Fleck in 2016, operating under Fleck Professional Corporation. Fleck was called to the Bar of Ontario in 2005 and became a registered Canadian trademark agent in 2006, and has practiced exclusively in intellectual property, privacy, social media, and advertising and marketing law since 2005. Before starting this firm, Fleck was a founding partner of an intellectual property firm that Canadian Lawyer magazine included in its list of Canada's top 10 intellectual property firms in 2016, a ranking that firm reached within its first two years.

The firm's work has spanned trademark, copyright, patent, industrial design, and trade secret litigation and enforcement, along with applications, registrations, and IP transactions and audits. It has also advised on privacy compliance and Canada's Anti-Spam Legislation (CASL), social media policy and enforcement, and advertising and marketing law, including packaging, contests, and comparative advertising claims. Fleck's academic background is unusual for the field: an Honours Bachelor of Science in molecular plant biology and a Master of Science in Forestry, with a thesis in agricultural tree pathology, both from the University of Toronto, before a law degree from Queen's University. Fleck was interviewed by CTV National News on how drones affect privacy and intellectual property, and by Canadian Business magazine on a trademark dispute involving Uber's trucking division.

Milestones & recognition

  • Lorraine Fleck was called to the Bar of Ontario in 2005 and registered as a Canadian trademark agent in 2006.
  • World Trademark Review recommended Fleck for Canada in trademark litigation, enforcement, prosecution, and strategy in its WTR 1000 guide, January 2016.
  • The Acquisition International Intellectual Property Awards named Fleck Trademark Lawyer of the Year for Ontario in May 2016.
  • Peers recommended Fleck for Best Lawyers in Canada (Intellectual Property) in the 2017 edition.
  • Fleck is a Fellow of the Intellectual Property Institute of Canada (IPIC) and chaired the Ontario Bar Association's Information Technology and E-Commerce Section from September 2015 to August 2016, after several years on that section's executive.

Good to know

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The neighbourhood

Fleck Innovation Law's Toronto office has long been on Bay Street, in the city's financial and legal district, an area anchored by Canada's bank towers and many of Toronto's law firms. For a firm built around trademarks, brands, and other business assets, that puts it inside the same few blocks as much of its corporate and institutional client base.

Frequently asked questions

What areas of law does Fleck Innovation Law handle?
The firm focuses on intellectual property, including trademark, copyright, patent, and industrial design matters, along with privacy and anti-spam compliance, social media law, and advertising and marketing law.
Is Lorraine Fleck a registered trademark agent?
Yes. Fleck was called to the Bar of Ontario in 2005 and registered as a Canadian trademark agent in 2006, and has practiced exclusively in intellectual property, privacy, social media, and advertising and marketing law since 2005.
Can Fleck Innovation Law help with a trademark dispute or opposition?
The firm's litigation and enforcement work has included trademark opposition and cancellation proceedings, trademark and copyright litigation, industrial design and trade secret disputes, and domain name disputes.
Does the firm advise on Canada's Anti-Spam Law (CASL)?
Yes. Its privacy and anti-spam practice has covered CASL compliance along with privacy policies and breach notification advice.
When was Fleck Innovation Law founded?
Lorraine Fleck established the firm, operating as Fleck Professional Corporation, in 2016.
Does Fleck Innovation Law handle advertising and marketing law questions?
The firm's advertising and marketing work has covered packaging and labelling, contests, testimonials, comparative advertising, and claim substantiation.

Where to find them

First Canadian Place, 5700-100 King St W, Toronto, ON, M5X 1C7 · 416-628-3525

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